I’m going to try to focus on some new topics that I haven’t written about much here yet, relocation and schools.

We’ve had a schools section of the web site for a long time now, and it’s had a trickle of visitors during all this time. We’re going to beef that up somewhat, and have a section devoted to relocation as well.

One of the surprises I found when I started looking at who was visiting our web site was how many folks visit our site come from right around Sacramento. The reason this was surprising was that we do such a great business with relocation clients, so I would have expected most of our visitors to have been from out of town.

This got me thinking in turn about what I wrote about earlier — the small number of folks from the blog who visit the search pages. It occurred to me that by focusing on the changing real estate market, I was satisfying a sort of vague intellectual curiosity about where the market’s headed, and I was making some nice new friends who enjoyed thinking about such things.

However, my experience with buyers and sellers is that they tend to have more urgency than that. Sure, they do their research to find the right property, but as a rule someone moving from Ohio or Michigan or New York is more likely to be concerned with where the good areas are to live, what schools will be best for their children, and the like.

We’ll to continue to write about the Sacramento real estate market to some extent as well, of course, so if you’re a die-hard Sacramento market junkie, take heart, we’re certainly not going to abandon you completely.

However, at the same time, we do want to bring in more information to appeal to those “out-of-town” folks who’ve been so good to us in the past.

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