I just got off the phone a little while ago with Jim Cronin, over at the Real Estate Tomato. Jim’s a real estate marketing consultant who’s doing a great business getting other Realtors® like me turned on to the benefits of blogging on their web sites.

We had a bit of a discussion as to the benefits of just having a real estate web site as opposed to a blog, and I brought up one of my earlier posts, You Ain’t Going Nowhere, in which I discuss how there are blog readers and web site readers, and it’s the former who read the blog and the latter who buy things.

Leave it to life to surprise you, because since then I’ve had a couple of serious inquiries from readers of the blog after I wrote that.

So, readers, do any of you read anyone’s blog as a vehicle for information before a purchase? Not just this one, but any blog anywhere? Inquiring minds want to know.

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