Permission is hereby granted to re-publish the following press release in its entirety:

FOR IMMEDIATE RELEASE
December 22, 2006
John Lockwood Associates and Elite Properties Merger

John Lockwood Associates, a California Corporation with headquarters in El Dorado County, announced today that its merger with Elite Properties in Amador City has been completed. The merger began with our strategic hiring of Bridget Felmley-Gay, one of the Elite Properties founders, and negotiations with the former managing broker to continue to use the name in Amador County. Our fictitious business name was registered in El Dorado County, and has now been officially recognized on our Department of Real Estate License.

John Lockwood, the broker of record, had this to say,

“The completion of this merger is a strategic win for our company in several respects. First, our hiring of Elite Property’s founder, Bridget, gets our recruitment efforts off to an ideal start by serving as a model first hire for the very type of motivated and entrepreneurial agent that can help our company be successful long into the future.

“Equally as important, our acquisition of a branch office in Amador County now enables us to serve a huge five-county area including Sacramento County, El Dorado County, Placer County, Amador County, and eastern Yolo County. This is especially important given that our Internet presence means we work with many out of area buyers who have not yet decided which local community is right for them. Our new Amador County office strengthens our competency in rural and agricultural sales, vineyards, land, acreage, and horse properties.

“As an added bonus, our use of the Elite Properties name gives our agents the opportunity to participate in the business without feeling like they’re required to advertise the broker’s ego — agents are free to use either the Elite Properties name or the John Lockwood Associates name in their marketing. Since real estate agents are independent contractors, many are sensitive to the need to establish a ‘brand of their own’, and the Elite Properties name allows them the freedom to do this.”

blog comments powered by Disqus