I’ve beefed up the site’s privacy policy.

I know, as pages go it’s not the most compelling thing around, and it ranks somewhere about 89th of the top 100 URLs on the site, so it’s not the most popular destination, either. So I don’t want to wax too poetic about the darned thing, yet at the same time, the change we’ve made is significant. For the longest time, we sort of held on to the option of adding your name to our site’s mailing list.

We never really had a mailing list, mind you, but in case we got one, by golly we were going to add you to it.

What we’ve done in our latest version of the privacy policy is increased your protection by promising not to even do that. We want all our mailing lists to be not only opt-out, but opt-in as well. In a phrase, “If you don’t sign up for it, you don’t get it.”

This is just the golden rule in action, really. In my work on this site and the other sites in our network, I wind up visiting a lot of Realtors®’ web sites, and one of the things that irritates me about some of them is that if you ever fill out any kind of form, you wind up on a list, getting emails that start off something like: “You subscribed on our web site”. Hello? No I didn’t.

No, you didn’t either.

And now our privacy policy, that most boring of documents, guarantees that you didn’t, in writing.

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