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20 Jun

Back to The Future With Elite Properties and Point2NLS

Posted June 20th, 2007 | View Comments

I’m still exploring all the many places where we can put our sellers’ listings, as part of our Elite Ultimate Online Listing program.

I don’t think our listings are advertised in enough places.  I want more.  More.  MORE ! ! !

Alright, admittedly I should calm down.  I kind of have this Internet mad scientist thing going on.  Picture me looking like Christopher Lloyd with his “Back to the Future” Hair.  Here’s a little audio something from that movie about your average listing agent.

And here’s a little something from the same movie that could easily have been from my average listing presentation, where I explain the energy and commitment we we put into our marketing program to a seller, and the seller tells me he understands completely.

So this evening in my quest for yet another destination for my sellers’ listings, I worked on my Point2MLS web site, and tried posting our first listing there.

Here’s the Elite Point2MLS Web Site, and here’s Bridget’s beautiful listing in Somerset.

So far my experience with my free Point2 web site and the Point2NLS network is that it’s really strong on the syndication part of things.  Check out, for example, this list (pdf) of where your listing can be syndicated from a single Point2 listing via what they call their “Exposure Engine”.  That’s pretty cool stuff, one of the more comprehensive syndication lists I’ve seen.  On the negative side, I’m not sure I really see the point (pardon the pun) of Point2′s “NLS”, which in effect is a listing sharing scheme similar to IDX.  Yes, it’s cool that I can put listings on more web sites, but doesn’t the IDX already let me do that?  Also, so far I haven’t been able to verify that my listings are appearing where I have “handshake agreements” with other agents — nor am I able to see their listings on my site.  Perhaps the handshake takes place in the wee hours, and in the morning I’ll end up with a bunch of listings.  (It seems to me if it’s all in the same database, it’s just a matter of a SELECT statement, but enough programmer talk).

Jay Thompson, aka the Phoenix Real Estate Guy, is a pretty well known Point2 web site heavy hitter.  Maybe we can entice him to come over and fix my ignorance, either in a comment or a guest article.

  • http://www.phoenixrealestateguy.com Jay Thompson

    Sorry I missed this yesterday John. Looks like you have handshakes showing on your P2 site now. It does take some time for Handshakes to “sync up”.

    The benefit of Handshakes over MLS/IDX listings really boils down to the “richness” of the listing. In our MLS for example, I can load a whopping 6 small photos, and have about three lines of descriptive text. The same listing in the P2 NLS can have 36 large photos, paragraphs of description, attached files, downloadable listing brochures, audio commentary, etc. I can also share NLS view stats with the seller — something I can’t do with IDX.

    The NLS and P2′s syndication are also powerful tools in a listing presentation. I either print out some sample NLS listings or demo them live to the potential seller. They *quickly* see the difference between NLS and IDX listings.

  • http://www.sacramento-home.com/real-estate-agents/ John Lockwood

    Hi Jay,

    I knew you’d be able to present its features for me. And sure enough, you’re right about the handshakes.

    It’s pretty clear to me just from what I’ve seen so far that Point2NLS is a really sort of killer swiss army knife of listing tools. I guess where I have trouble fitting it into my own business is in the fact that I already have a knife and a phillips head screwdriver that I’ve been using for years but just need a can opener some times.

    In any case, I have a hard time arguing with the value of a whole new listing network on which to publish our sellers’ listings that is — at least for some of its features — free.

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