I realized today that I was playing Listing Whack a Mole.

If you’ve never played, here’s how to start:

• Start a real estate company.
• Hire several talented agents.
• Make a commitment to yourself that you’re going to really try to help your agents market their listings, instead of just sticking the listing in MLS and letting your agents and your sellers take their chances on a down market.

That’s all you need to do.

In no time at all, you’ll be playing listing Whack a Mole.  I’ve saved a game for you:

• Bridget gets you high quality photos on East Marlette.  Create vFlyers and publish.  Whack!
• Vicki sells her listing on Sandhurst.   Sellers move on with their lives, hooray!  Payday doesn’t hurt.  Whack!
• Purva joins the company, get two new listings transferred in Metrolist.  Whack! (Or is that: Whack whack!).
• John and Vicki’s Birchgrove listing gets multiple offers.  Get one accepted and put it in escrow.  Whack!
• Enter first of Purva’s listings in vFlyer and copy it up to a bunch of sites.  Whack!
• Next day, Purva gets a huge $40,000 price reduction.  Deja vu all over again, new price.  Whack!
• Just as you’re getting ready to write about the pending and sold, Susan faxes you a new listing!  Hooray.  Whack!

And with that, I’m off to beat the new mole over the head with a mallet until it’s in the MLS.  Then I’ll come back and beat it here some more.

Those of you who don’t have a real estate company, you can enjoy Whack-A-Mole here.

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