I decided to write this post as a response to John’s comment (and disclaimer) – I was going to write something different, but I know our clients like to read about the other side of our business as well, so here goes!

Many brokerages have weekly meetings that are mandatory. I believe some meetings are important so that everyone in the real estate office knows the other agents and so that we may learn from one another what we’re doing right and what we could improve upon. Sometimes however these meetings – especially in larger offices – tend to get a bit tedious. What those get reduced to is advertising other businesses which we could use while conducting our business. They become shameless plugs for title companies, lenders, home warranty companies and so on. The worst part is that this is all done under the guise of “getting market updates” and “helping Realtors market themselves.”

Here’s the thing I absolutely believe – the people are successful at this are that way because they do something very authentic to themselves and very different. Even if you learned the obvious strategies, you have to personalize them to your own self. That’s what clients are attracted to. And meetings – especially training meetings – tend to leave out the individual aspect. Company meetings focus on standardizing the service, which works well for the company but not so well for the individual Realtor.

Which is what I love about being at Elite. We’re all very different and our clients appreciate our authenticity and differences. And that is my disclaimer.

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