Sacramento Real Estate Blog

I got a call from Chris the other day, the seller of a lovely condo I’d shown on Bremen. (See Listing Details or More Photos). It turns out this condo probably wasn’t a fit for the buyer I showed it to, but Chris followed up and asked me to point out some of it’s nice features, such as a very nice neighborhood (I’ve worked in Greenback Estates before so I knew he was right about that), extremely low Home Owner Association fees even compared to other parts of Greenback Estates (always important when you’re buying a condo), and inside laundry, which is not commonplace and is important to many buyers. Chris also has more info you can check out here

Equally as interesting to me as the condo was Chris’s unique approach to selling. Being an appraiser, he’s familiar with the business, so he’s selling it sort of “by owner”, but worked with a company to list it for him in the MLS. Not only did he price the unit well, he also followed up with agents, and offered an extremely competitive commission to the buyer’s agent. So many sellers ignore the simple fact that in today’s market, you’re competing for attention from the buyers, and you’re competing for attention from agents as well. Time and again, I’ve seen buyers and sellers and their agents succeed or fail based solely on what one might call “emotional intelligence” — their ability to co-operate with another human being. It’s a lesson I have to learn over and over again myself.

As always (I should really get this in a footer), information in this web site and links from it is based on multiple sources and has not been verified.