Sacramento Real Estate’s Ten Minutes of Fame
Well, many thanks to Mehul at the Sacramento Bee for including me in his article about Business Blogging. My name’s actually John, not Jonathan, but inasmuch as it’s some free publicity, all is forgiven.
Three years ago, Jonathon Lockwood, a real estate agent in Cameron Park, decided there had to be a better way to drive potential clients to his Web site. Falling back on his past training as a software engineer, he launched his own blog.
It was 2003, and most folks hadn’t heard of a blog. But every day or so, he put up a new post, talking about the intricacies of real estate.
Before long, he had cornered the market on some pretty spectacular real estate — of the virtual kind. Now, when anyone Googles “Sacramento Real Estate” on the Web, it’s Lockwood’s Web site that typically pops up first.