Buyer Seminar Progress
Yesterday I started writing about a buyer email seminar series that I’m putting together with the help of Jen Yee at Metrocities Mortgage. We’re starting to make a modest amount of progress on that effort, and have secured a URL to host it, but there’s really nothing to show there yet except for a repeat of yesterday’s outline and a few still-cheesy graphics.
Meantime, at the risk of upsetting another friend who helps me out tremendously in my business, I should point out that Linda Spafford has a draft of some info for first time home buyers that we hope she’ll also be making available some time, though I know Linda also has a lot on her plate these days so that may be for future.
For the buyer seminar, we do have a deadline / tentative launch date, which is February 28th, and within a couple of weeks we hope to have de-cheesed the site to start pre-registering buyers who are interested in getting the material when it’s available.
The point of this seminar will be to reach buyers who want to have access to the same the sort of help and counsel that Jen and I would give them if they were already working with us, without having to commit to meeting us face to face. In that respect it’s especially appropriate for first time buyers, but we plan to have enough information in there to make it worthwhile even if you haven’t bought in awhile or want to get more in depth about the buying process without actually sitting down with an agent. For example, we’ll have some information there about what you should be thinking about when you negotiate your price with a seller, and what sort of bargains the current market may offer (for example, short sales and REOs).
To some extent we may also be publishing some of that information here as well, but since it’s a seminar series, it really lends itself better to a non-blog format, even if just a static web site. We’re publishing it a seminar series instead in the hope of providing a sort of “low risk” entry into using our services. At the same time, we’re going to try to put together some really high value content, and so in that respect it’s not appropriate for this Web 2.0 Daily Drivel format either.
