Sacramento Real Estate Blog

Having several agents doing a great job with our clients is giving me the opportunity to do a few more rounds of working on our various web sites.  We still have yet to convert a few of the less popular ones to the “Elite Propeties” brand, for example.  Once you start to get over seven hundred or so indexed pages, you end up with a “maintenance problem”, but that’s a good problem to have because its pretty hard not to have some reach at that scale.

Of course, one can always do more, which is why we’re going to be putting together some new software to allow us to publish more listings, more often, in more different and creative ways than we can now.  The main benefit of this for our clients is that our sellers will be able to have their home listed not only in the MLS and on our featured properties page, but also in a very targeted way on a page that’s likely to appeal specifically to buyers of that type of home.  Many of the pages on our sites have always been a sort of hybrid between our IDX provider and information we customize for you from the MLS, so in a way this is nothing new.  However, we think this will drastically improve the frequency with which we publish this information as well as the variety of what we’ll be able to do.

We’ll have more to say on this once we start rolling it out, which should be some time in the next couple of weeks.