Post a Listing — Get a Flogging

Posted by John Lockwood on June 27th, 2007

At least four members of social real estate web site, ActiveRain, have gone on record with the position that those of us who post your real estate listings to the “Professional” category of that web site should be “publicly flogged”.

This in spite of the fact that ActiveRain advertises itself as “a free online community for real estate professionals designed to help them promote and grow their business.”

The thread where all this took place was in the members only section so you as a real estate seller can’t read it, but here’s my public summary of where we were after about forty-five comments or so. (Actually there’s nothing especially onerous about being a member, since there’s a “Real Estate - Other” category, so if you happen to sign up you can read this).

There’s a common lament that you’ll hear echoed on real estate blogs day in and day out: “Why, oh why, don’t consumers trust us? Why do they have such a low opinion of us?”

I don’t know. Could it be that you have no problem with begging a seller to list their most important investment at five or six percent of its value and then instead of marketing it aggressively like you’re being paid to do you go up on ActiveRain and argue that people marketing listings is an inconvenience for your royal preciousness?

It’s possible.

When Purva Brown joined us recently she brought two listings with her that aren’t yet in our vFlyer account. They’re going into vFlyer and the sites that vFlyer can feed either way, since that much is noncontroversial.

As for the rest, I’m open to debate on the issue, but offhand I’m thinking Thursday will be an excellent day for a flogging.

Readers, what do you say? Do I go under the lash or not?