Some Statistics from a Typical Listing of Ours
One of the things we hear from sellers that is a concern is that their home get the most exposure possible. Naturally they want the best value for their dollar, so they want to see their home get good exposure.
This evening I wrote to a seller about her home which she listed with us in the middle of August. I was able to show her who had seen which ads since then.
Here is an excerpt of the email I sent to her (of course the “you” in this excerpt refers to that seller):
Number of times agents viewed your home in MLS: 48
Number of times the photo of your home was loaded from our main web site: 3,059 (You could probably call it 5,000 from all our sites). These numbers tend to be high because we feature it on our home page, and these pages get lots of traffic.
Views of your movie on our main web site: 399
Views of your movie on Youtube: 52
Views of your movie on Yahoo Video: 39
Views of your online flyer [at http://eliteproperties.vflyer.com]: in August approximately 705. In September, so far, approximately 445.
Page views on Realtor.com: In August 34, In September 56.
Of course, with any listing, you need to get the price right. In fact, I honestly think that the role of advertising is more of a case of ruling things out than making a sale. Price a home at 200% of market value, and your agent couldn’t sell it if he ran an ad on Superbowl Sunday.
Having said that, once you get the price at 100% of market value, you don’t want an agent who drops the ball when it comes to marketing.
We don’t.
